Fresh Ideas, New Tech: How to Reimagine Stale Sponsorship Models
Associations must employ a year-round approach across digital channels to sustainably serve sponsors, members, and themselves. If the pandemic has taught us one thing, it’s that “don’t put all your eggs into one basket” is not just a saying—but solid advice. Many association leaders, overly reliant on bringing in sponsorship revenue through once-a-year meetings, were…