Dara Rudick, CAE, brings nearly three decades of experience serving associations that are determined to thrive. As CEO and founder of Management HQ (MHQ), an AMCI-accredited, woman-owned association management company she launched in Minneapolis in 2013, she has engaged dozens of team members to serve 10,000+ members. She has also implemented the vision of more than 60 boards of directors, supported hundreds of volunteers, and delivered more than 1,000 events.

Dara Rudick, CAE (She/Her)
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MHQ serves scientific, academic, government and public-sector, and risk and insurance associations across the U.S. and internationally, including academic societies dedicated to teaching and research. The MHQ team provides the infrastructure boards rely on: conferences, financial reporting, governance support, and membership systems. That frees volunteer leaders to lead with vision. Rudick facilitates strategy sessions for association boards and makes each client’s goals her own.
Rudick knows the volunteer experience firsthand. She has served on boards of directors and committees for more than 25 years. She currently serves as board member and treasurer of the Minnesota Chapter of the National Association of Corporate Directors. She has served on the board of AchieveMinneapolis, where she formerly co-chaired the governance committee. She is past board chair of Meet Minneapolis, where she also chaired the Diversity Multicultural Action Committee, and of the Powderhorn Park Neighborhood Association. She has served on the boards of the Better Business Bureau, where she co-chaired the governance committee, and The Aliveness Project, as well as the One Heartland advisory board.
Inclusion runs through her leadership. She founded and co-chaired the Diversity & Inclusion Committee for Associations North (formerly MSAE). She was also a founding member of the Commercial Real Estate Diversity Collaborative, a group of trade associations committed to diversity, inclusion, and equity in Minnesota’s commercial real estate industry. She has presented her approach to hundreds of association industry peers. Her view is that inclusion begins with organizational values and requires a hard look at bylaws, board composition, and nomination processes.
Associations under Rudick’s leadership have been named Top 100 Places to Work by Minnesota Business magazine. She has received numerous Awards of Excellence from MSAE, including Volunteer of the Year. She also received One Heartland’s Heart of Hope award for her leadership on behalf of children in need.
Before launching MHQ, Rudick spent seven years as the top executive of a group of commercial real estate trade associations and their for-profit technology provider. The Minneapolis/St. Paul Business Journal named that group a Top 25 Trade Association.
She is an active member of Associations North, the American Society of Association Executives (ASAE), the Minnesota Black Chamber of Commerce, and the Association Management Company Institute (AMCI). Rudick earned her bachelor’s degree from Oberlin College and completed master’s-level coursework in the University of St. Thomas MBA program. She enjoys hiking, cooking, and connecting with family, friends, and community. She and her husband are proud parents of an adult son and live in Minneapolis’ Powderhorn Park neighborhood.

Mackenzie Kelley (She/Her)
Mackenzie brings seventeen years of progressive leadership in association management and more than 8 years with MHQ, where she leads the client leadership team and serves as Executive Director herself.
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Client testimonials consistently praise Mackenzie’s “expert knowledge” and ability to “steer organizations in effective directions,” with association presidents noting her “outstanding customer service and expertise.” Mackenzie has earned her LDP certificate, successfully completing MHQ’s 10-month Leadership Development Program.
Prior to joining MHQ, Mackenzie worked at the Better Business Bureau of Minnesota and North Dakota (BBB) for nine years, where she received numerous promotions, most recently to Community Relations Manager. While at the BBB, she executed over 50 annual events regionally, including the BBB’s annual awards ceremony: the Torch Awards for Ethics. She cultivated relationships with media outlets and decision makers at local and national companies, developing lasting strategic partnerships. Her work drove sponsorships to support the BBB’s educational foundation. She also administered an annual scholarship program for high school seniors, increasing submissions and scholarships.
Mackenzie is heavily involved with volunteering with the Alzheimer’s Association, a cause that is near and dear to her heart, having lost her mom to the disease. She co-founded the Young Champions in 2010: the Alzheimer’s Association young professionals group in the Twin Cities (Minnesota). She has served as the President of the Executive Board since its founding, overseeing four committees including advocacy, fundraising, education and member recruitment. Alongside her brother, she started the Memory Mixer, an annual fundraiser to honor their mom, raising over $200K since its inception, and continuing to grow. She and her husband participate in a women’s flag football team (men serve as coaches) to raise awareness and funds for the Alzheimer’s Association, raising nearly $1mil in the most recent season.
With a BA in Public Relations and a minor in Marketing from the University of Minnesota, Mackenzie spent a semester studying in Barcelona, Spain.
An avid traveler and athlete, Mackenzie participates in a variety of sports leagues and biking. She and her husband live in South Minneapolis, and are sports fans and season ticket holders for University of Minnesota Gophers football. She enjoys spending time with friends and family.

Mike Swan (He/Him)
Mike serves as Membership Manager overseeing Client Services along with supporting clients in growing membership and retaining members.He also serves as a client Executive Director.
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Prior to coming to MHQ, Mike worked with the Minnesota Association of Charter Schools (MACS) in St. Paul, working his way up to Director of Communications & Member Relations. While at MACS, Mike helped guide the leaders and boards of Minnesota’s 179 chartered public schools and oversaw all communication efforts of the Association. Before his time at MACS, Mike was a Communications Manager for the National Theatre for Children and executed dozens of free children’s theatre tours for schools nationwide. He holds a B.A in Theatre Performance from James Madison University in Harrisonburg, VA.
Mike has a passion for charity cycling and has raised thousands for organizations like Be the Match and Bike the US for MS. In the summer of 2016, he rode his bike from Virginia to California and since then has always gravitated towards opportunities to ride a bike long enough for everything to hurt. While recovering, he spends most of his time with his partner Adri trying new restaurants, going on walks, and watching movies.

Rachel Gaul (She/Her)
Rachel serves as Account Executive and Associate Executive Director, delivering stellar customer service to our client associations and their members to ensure their systems and projects run smoothly. She brings over seven years of experience in project management, technical and customer support to her role at MHQ.
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Before joining our team, Rachel received her BA in Mathematics and Management Studies from St. Olaf College in Northfield, MN. She spent five years supporting clients and customers in large tech companies, managing and implementing multiple on-time go-lives for her clients. She also spent two years as a community manager for a small non-profit, supporting an online community of over 8,000 and leading internal process improvement efforts.
Her passion for problem solving and helping others reach their goals drew Rachel to MHQ. With her positive outlook and knack for finding solutions, she’s an excellent asset for both our clients and internal team members.
Outside the office, Rachel volunteers her time (and her home) fostering rescue dogs and creating video content to support the organization’s marketing efforts. So far this year, she’s already helped five lovable dogs find their forever homes.
Rachel loves to bake, knit and read. She fills up her free time with friends, family and exploring state parks with her own dog, Walter.

Mike Swan (He/Him)
Mike serves as Membership Manager overseeing Client Services along with supporting clients in growing membership and retaining members.He also serves as a client Executive Director.
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Prior to coming to MHQ, Mike worked with the Minnesota Association of Charter Schools (MACS) in St. Paul, working his way up to Director of Communications & Member Relations. While at MACS, Mike helped guide the leaders and boards of Minnesota’s 179 chartered public schools and oversaw all communication efforts of the Association. Before his time at MACS, Mike was a Communications Manager for the National Theatre for Children and executed dozens of free children’s theatre tours for schools nationwide. He holds a B.A in Theatre Performance from James Madison University in Harrisonburg, VA.
Mike has a passion for charity cycling and has raised thousands for organizations like Be the Match and Bike the US for MS. In the summer of 2016, he rode his bike from Virginia to California and since then has always gravitated towards opportunities to ride a bike long enough for everything to hurt. While recovering, he spends most of his time with his partner Adri trying new restaurants, going on walks, and watching movies.

Amy Sellheim (She/Her)
Amy serves as Event Manager, supporting our client associations by managing their annual conferences, awards programs, and educational and networking events. With more than 23 years’ experience in both association management and program and event management, Amy brings immediate impact to our clients.
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Her comprehensive expertise spans venue sourcing and contract negotiation, food and beverage coordination, audiovisual management, exhibit and sponsor sales, and attendee services. Amy has managed complex conferences for associations, bringing a depth of experience that complements on-the-ground conference leadership.
Before joining MHQ, Amy was a Senior Account Executive with association management company, The Harrington Company for 20 years. Amy has volunteered with a number of non-profit organizations including Associations North and Junior Achievement.
She holds a B.A. in Communications from Concordia College, has earned her LDP certificate, successfully completing MHQ’s 10-month Leadership Development Program.

Vincent Lungaro (He/Him)
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Prior to joining MHQ, Vince worked for six years at the Penn State Alumni Association as a Marketing Communications Specialist. In that role, Vince led communications for high-impact projects and managed the Alumni Association’s social media channels. He earned his BA in journalism from Penn State University, where he also received a minor in History and a certificate in Sports Journalism from the John Curley Center.
Vince resides in Saint Paul with his girlfriend, Sarah, and their dog, Louie. Outside of the office, his interests include running, reading about history, and watching movies. Vince is also a huge sports fan. You can catch him at Minnesota Timberwolves games or supporting English Premier League club Arsenal.

Gloria Teigland (She/Her)
Serving as MHQ’s Events Coordinator, Gloria Teigland is a valuable member of the team responsible for supporting client events and sponsorship. With over 6 years of professional experience, one of Gloria’s first professional roles was as a Credentialing Intern with MHQ.
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She has volunteered as a reading mentor with Minneapolis Public Schools. Gloria holds a Bachelor of Applied Science from the University of Minnesota, Duluth, and is currently pursuing a Master’s in Health and Wellness Coaching.
Gloria brings a unique lens to MHQ client events of well-being, engagement, and connection.

Kael Henlock (They/Them)
Kael serves as Client Services and Membership Coordinator, ensuring seamless day-to-day operations for our clients and maintaining internal team cohesion. Their robust background in volunteer engagement and program management and their passion for building strong relationships support them in providing excellent service to the MHQ community.
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Before joining our team, Kael made significant contributions as part of the Volunteer Engagement and Experience team at Second Harvest Heartland. They also held pivotal roles as a Program Manager and Media Manager at The National Theatre for Children, where their proactive involvement in the Diversity, Equity, and Inclusion Committee underscored their commitment to fostering inclusive environments.
Kael was drawn to MHQ’s people-first culture, both with clients and internally. Their expertise in creating and cultivating lasting relationships makes Kael an invaluable member of the MHQ team.
Outside of the office, Kael gives back to the community by volunteering at food shelves and supporting LGBTQIA+ organizations. In their spare time, Kael enjoys taking dance classes in Minneapolis, baking homemade bread, and spending time with their spouse and pets.

Will Shaughnessy (he/him)
Will serves as Client Services and Office Coordinator for MHQ and our clients. With his extensive background in hospitality, Will brings a commitment to friendly and compassionate service along with his dedication to creating and implementing unique and efficient solutions and systems for MHQ clients.
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Will serves as Client Services and Office Coordinator for MHQ and our clients. With his extensive background in hospitality, Will brings a commitment to friendly and compassionate service along with his dedication to creating and implementing unique and efficient solutions and systems for MHQ clients.
Will graduated from the University of Minnesota with a B.A in History and Medieval Studies. His interest in history has given him an appreciation for the importance of seeking context and recognizing interconnectedness while approaching complex issues or situations. While working at the Radisson Blu and Radisson Red hotels in Downtown Minneapolis, Will applied this understanding to the many diverse needs and expectations of tourists, business travelers, sports fans, concert attendees, and other guests staying in the city.
Outside of his work at MHQ, Will has a passion for the arts. His interests include creative writing and music/video production, and he is currently involved in a number of small, independent music and writing projects in Minneapolis

Kent Fordyce (He/Him)
Kent Fordyce brings over 40 years of experience working with small business and the non-profit community, providing accounting services to fit their specific needs. He has been a QuickBooks Certified ProAdvisor since 2005.
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Kent’s ability to attend to details compliments his skill for explaining complex financial issues in an easily understandable way.
Kent has served as a board member of El Colegio Charter Schools in Minneapolis since 2017 and he is currently the Board Treasurer. He serves on the school’s Finance Committee, Executive Committee, and the Strategic Planning/Fundraising Committee.
He has also been a Board Member and Treasurer for the Tonka Alano Society since 2019, an AA chapter and independent 501 c-3 nonprofit corporation.

Aspen Axelman (She/Her)
Aspen Axelman, CPA, CMA serves as Controller for Management HQ client associations, bringing deep expertise in nonprofit financial management and a genuine commitment to the associations and communities she serves.
A proud MHQ alumna, Aspen rejoined the team in 2026. She has built an impressive record including more than six years with global accounting firm CliftonLarsonAllen (CLA) and experience with the University of New Mexico Anderson School of Management.
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Her dual certifications — as a Certified Public Accountant and Certified Management Accountant — reflect both the breadth and rigor she brings to her financial leadership. Aspen’s service ethic extends well beyond the office: she volunteers as a board member of First in Families of North Carolina and as a Young Professionals Cabinet Member of the North Carolina Association of CPAs, and in 2015 she received the Bronze Presidential Volunteer Service Award from the President of the United States, recognizing over 150 hours of community service.
We are thrilled to welcome her back to Team MHQ, where her awarded leadership skills and passion for mission-driven work are a perfect fit.

