Email and phone calls remain the top two ways associations are engaging new members, but an upcoming report reveals a different method is fast becoming popular, likely because it offers a different level of personalization and immediacy.
New Member Engagement Survey by Kaiser Insights, LLC, and Dynamic Benchmarking, which first came out in 2018, is in the process of being updated. A sneak peek into some emerging trends may surprise you.
For starters, the use of online communities for new member engagement has grown 40 percent, moving up from seventh to third in tactics associations reported they used to onboard new members. Community leaders are welcoming new members within the online community by name and asking them to introduce themselves to others in the community.
By Lisa Boylan
Originally published on May 24, 2022 for Associations Now
About MHQ
Management HQ (MHQ) is an accredited, full-service association management company. Our diverse team does our work through a lens of equity. We support boards so boards can focus on mission. MHQ manages the full business of client membership-based organizations, including providing each client an executive director and a full management and operations team. MHQ serves associations and their members in these sectors: Government, Information Sciences / Education, Human Services, and Identity-based Associations. For more about MHQ, visit https://www.management-hq.com/.
# # # # #
Brilliant Board Leaders choose MHQ to run the business of their associations. Submit a 3-minute RFP at https://management-hq.com/submit-rfp/.
