Business woman hand holding light bulbs and new ideas of business with innovative technology network connection.
Associations must employ a year-round approach across digital channels to sustainably serve sponsors, members, and themselves.
If the pandemic has taught us one thing, it’s that “don’t put all your eggs into one basket” is not just a saying—but solid advice.
Many association leaders, overly reliant on bringing in sponsorship revenue through once-a-year meetings, were left panicked as authorities deemed in-person events unsafe. Even those who pivoted to virtual or hybrid events faced challenges with exhibitor hesitancy—an unfortunate trend that nearly half of organizations surveyed by ASAE said continued into 2021.
As most associations return to in-person events, forward-thinking leaders are also diversifying their revenue mix (and engagement channels) through always-on digital strategies.
These integrated approaches go beyond the confines of a single event to build stronger relationships with sponsors and B2B marketers—ones that include year-round exposure opportunities.
By Kristen Wright, Chief Marketing Officer, Forj
Originally posted on May 09, 2022 by Associations Now for ASAE
About MHQ
Management HQ (MHQ) is an accredited, full-service association management company. Our diverse team does our work through a lens of equity. We support boards so boards can focus on mission. MHQ manages the full business of client membership-based organizations, including providing each client an executive director and a full management and operations team. MHQ serves associations and their members in these sectors: Government, Information Sciences / Education, Human Services, and Identity-based Associations. For more about MHQ, visit https://www.management-hq.com/.
# # # # #
Brilliant Board Leaders choose MHQ to run the business of their associations. Submit a 3-minute RFP.
