For many associations, events are primary sources of income and member value. The MHQ team recently support a new client – a major trade association in the information sciences field – in supporting their associations’ growth through strategic event planning and execution.
“I saw the conference as a huge opportunity to drive member loyalty and stabilize the association’s budgetary state.” Said MHQ Event Planner, Adrianne Prettyman.
The MHQ team worked closely with the organization’s conference committee and board leadership to strategically determine areas where income could be increased, and where costs could be reduced without affecting the attendees’ event experience.
“Our team did a great job of negotiating contracts, driving additional sponsorship dollars, and strategically marketing the event,” said Prettyman.
The end result was that the client’s profit was 43% higher than originally budgeted. The event attendance hit record levels, and client feedback was that “[The MHQ team] found a number of ways to streamline processes and reduce costs, compared to our past conferences, which was greatly appreciated.”
Contact MHQ to discuss how we can partner to drive your association’s events to the next level.
