Creating a strong team that responds to members effectively doesn’t just happen. It requires a few key factors including trust, empathy, and listening to members. A new chief experience officer reflects on guiding principles that helped her organization succeed.
As the National Association for College Admission Counseling’s (NACAC) inaugural chief experience officer, it is my responsibility to understand who our members are, what they need to be successful in their roles, and to engage with them and my colleagues to deliver experiences that meet those needs and enhance the member value proposition.
I was recently reviewing my notes from my first year in the role. Here are a few takeaways for other association execs looking to give their teams and members the autonomy to lead and be creative:
- Let Your Staff Take the Lead
- Encourage Creativity and Innovation
- Prioritize Empathy
- Listen to Your Members
Article by Shantel Goodman-Luckett
Originally posted on May 27, 2022 for ASAE
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