While the need to diversify revenue sources has been top as mind as associations weather the pandemic and overcome financial losses, they must also focus on the personal connections that keep members engaged. A look at three ways to get started.
If we have learned anything over the past two years, it’s that the need for human connection (even if it’s virtual) is strong. This is good news for associations: People join them to find connections with like-minded peers and to grow professional and personal networks.
Here are some steps you can take to create personal connections:
- Personalize your membership benefits page
- Personalize your automated emails
- Personalize your website
Article by Jeanette Gass
Originally posted on February 28, 2022, for ASAE
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